Coachella Festival is a massive annual music and arts festival that is hosted at the Empire Polo Club in Indio, California. A lot of famous musicians attend Coachella, to play their best songs live, in front of thousands live and millions watching around the world on the internet. Acts such as Eminem, The Weekend, Beyoncé, Tyler the Creator, Kygo, Post Malone any many many more perform live! Coachella also has a number of huge sponsors, such as BMW, HP and New Era. However, Coachella 2018 has made Absolut Vodka their official Vodka!
Coachella was founded by Paul Tollett and Rick Van Santen and is organised by Anschutz Entertainment Group.The first Coachella Festival was 9th-10th October 1999 and their headliners were: Beck, Tool, Rage Against the Machine, The Chemical Brothers and Ben Harper and the Innocent Criminals. Each ticket was only $50 and 25,000 people attended, however, they were hoping for 70,000 people to attend, because of this, Coachella made a loss of $850,000 and didn’t put on a festival in 2000, because it struggled to survive as a company, because of the massive loss. In 2001, Coachella made a return and had headliners such as: Jane’s Addiction, Fatboy Slim, Weezer, The Chemical Brothers and Paul Oakenfold. It was $65 per day, over a period of 2 days, 35,000 people attended, meaning that it had grown in size since their first event. Ever since 2001, Coachella has been running annually and each year, the event gets bigger, better and more popular with performers, celebrities going to watch and people who just want an awesome weekend! It has extended from a 2 day event to 3 days and this year, it starts on 13th April and ends on 22nd April! A whole 2 weekends full of fantastic music, where almost, if not over 200,000 people will attend! There is a variety of music that is played at Coachella, including: EDM (Electronic Dance Music), Indie, Rock and Hip Hop.
Absolut Vodka has been named, by Coachella, “The official vodka of Coachella”. Absolut was established in 1879, by Lars Olsson Smith. It was and still is produced In Åhus, Sweden. It was sold just outside of the border. In 1917. The vodka was sold nationwide, with the name, “Absolut Rent Brännvin”. In 1979, Absolut was introduced and added to the global market and grew into one of the worlds leading producers of Vodka. In 2008, they sold over 90 million litres of vodka! Absolut Vodka is produced using Winter Wheat. Also in 2008, Absolut was bought by Pernod Ricard for a staggering €5.63 billion. From 1879 to 2018, Absolut Vodka has become a global success and its latest achievement of becoming the Official Vodka of Coachella. Like Absolut said, they are “an overnight success”.
Join in the fun of Coachella with your own bottle of Absolut Vodka. Ginspiration has the whole rang of Absolut in stock!